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NH UPA April 2012: Content Strategy at Work, Real World Stories to Strengthen Every Interactive Project
Tuesday, April 17, 2012 from 6:00 PM to 8:30 PM (EDT)
Portsmouth, United States
Join NH UPA for an evening with content strategist Margot Bloomstein, author of the recently published Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project. Even if content strategy isn't your job, content's probably your problem--and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.
Content Strategy at Work offers an unparalleled collection of case studies and interviews from a range of industries and project times for real-world examples and approaches you can adopt, no matter your role on the team. Margot will share perspective and bring some of those case studies to life with Q&A and a giveaway: Morgan Kaufmann has donated a couple of books that we'll give away that night, or get yours ahead of time at http://amzn.to/CSatWork
About our Sponsor
Founded in 1994, PixelMEDIA offers a diverse range of professional services including web and mobile solutions, application design and development, user interface design, multimedia design, website hosting, and website management. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. PixelMEDIA's customers include industry leaders such as ECCO Shoes, Sam Adams, Bauer Hockey, Rubik’s Cube, SkillSoft, and Logica. For information, visit www.pixelmedia.com
Tuesday, April 17, 2012
Refreshments & Networking: 6-7pm
Presentation: 7pm – 8ish
75 New Hampshire Ave, Suite 100
Portsmouth, NH 03801
NH UPA meetings are ALWAYS open to anyone who is interested in attending. Membership to the UPA is NOT required and the meeting is completely Free!